“Bob, I don’t want recruiters to call me.” Seriously? If the best job in the world fell into your lap, even if you are in the best job in the whole wide world now, wouldn’t you want to know about it? I think you would. Why do I say this? Statistics from LinkedIn say that 89% of all professionals in both the US and Canada are interested in hearing about new opportunities even if they are not actively looking for a change. So, you might be different, and that is ok, but 9 out of 10 people feel differently.
Recruiters are looking for talent just like you
72% of all companies are actively recruiting passive talent, individuals not currently seeking a new job. You might not be looking but recruiters on LinkedIn are looking for you. With LinkedIn as the number one recruiting tool, being found in recruiters’ searches means your profile needs to be written in a way that causes that to happen.
In my blog What is your “poachability” index? I talk about three things you can do right now that will increase your visibility on LinkedIn. Aside from improvements to your summary, do you know the top ten overused words you should avoid? Or what about the benefits of improving and testing your professional headshot? All those juicy nuggets can be found in there.
Be honest, what shape is your profile in?
What does your profile look like right now? Is the summary section a cut and paste from your resume? Or, are other sections either incomplete, out of date, or completely blank?
- Job experience
- Featured skills and endorsements
Last week, I provided an example of my LinkedIn summary. Certainly, you can’t copy and paste that into yours, but by using it as a template, you can significantly improve your profile.
So, what are you waiting for
I get it, you’re busy. You may also think this is a daunting task that will take hours. Or, like me, you may be a perfectionist and feel that if you can’t do it perfectly, you don’t want to do it at all. Last, you might think you need a professional. Well, let me address each of these individually.
This is solvable. And the solution is easy. Put it on your calendar like everything else that is important to you. Your career is about as important as it gets. Set aside an hour once a week to work on your profile. Chances are in two, maybe three weeks, you will have completed it. And the beauty is, every week you make some improvement, will mean you are that much more visible to recruiters. Frankly, improvements to your heading, something that can be done in 15 minutes or less, will have this effect.
Also, lock your self in a room with no distractions and make sure you have your resume nearby. You are NOT going to copy and paste from your resume, but it will be helpful for accomplishments, dates, keywords, etc.
It took me 3-4 hours. I have given you the information you need in the free download and blogs:
Click on these links and you have everything you need to get started. Also, LinkedIn has some great videos and tutorials you might want to check out. You can find that information here Build Your Profile.
You’re a perfectionist
Yes, so am I. But, if you are a perfectionist you know that “Perfection is the enemy of good enough.” Seriously, your profile isn’t, and shouldn’t be, something that is written in stone. It should be updated every time something in your professional life changes. That is at least quarterly and maybe more often. So, you will have many opportunities to update, modify and improve your profile. Is your current resume the only one you have ever written? I doubt it. I suspect you have been modifying it and improving it for some time. Your LinkedIn profile is no different. Get going!
You think you need a professional
You don’t. You are the most knowledgeable about your passions, your interests, your experiences, your accomplishments and your desires. Have you ever had your taxes professionally prepared? If you have, then you know that what the tax preparer requires prior to working on your taxes is tantamount to you doing them yourself first. That’s because they are not mind-readers. Several years ago I had my LinkedIn profile professionally written. It was very good, but I had to complete a form providing my professional life story. You will have to do the same.
My recommendation is this. Write it yourself. Then, find someone, maybe at Fiverr to professionally edit it. It needs to be grammatically perfect and if that isn’t your strong suit, get some help. But write it yourself first so they can edit and retain your important information and passion. Remember, the summary is NOT a resume. It is a story about you and what you want in a career.
A free offer
I’ll make you deal, send me an email and I will look at your profile and tell you what you might be missing. Realize that in most cases, you will still be the only one that knows if it is accurate and up to date.
Take care till next week,
P.S. Feel free to share this email